Functional design trumps graphic design. But I still love Art Deco.

We overcomplicate everything. But I still love Art Deco. (That’s a joke, folks.)

Pretty is overrated. It’s only good for beauty contests.

We can’t make any progress without goals.

You’re smart enough to do it yourself, but you don’t have the time to teach yourself.

You have better stuff to do.

Websites are more about marketing than about computer science.

I make too many lists.

Working on our message is scary because we might be wrong.

We focus on design elements to avoid working on our message.

No one ever bought a product or a service because of a font unless they were buying a font.

We’ll find more success working as a team.

You don’t need a marketing team to market your business well.

You’re worried about hiring a “pro” because you can’t afford to be wrong.

A successful website depends on blue-collar work ethic more than technical smarts or creativity.

Unique does not automatically equal good.

I can’t believe you’re still reading this.

If you’re afraid to write, you’re better off hiring a copywriter than a web designer.

You shouldn’t be afraid to write.

Photoshop is questionable as a web design tool.

You don’t need a webmaster to operate a professional website.

Confusing unprofessional with unpolished kills too many content marketing campaigns.